Defining your individual brand is what sets you apart from your competition. What is it you have that other similar companies do not?
Your logo must reflect your brand. Make sure that your typography, color scheme and any graphic elements relate to your company. Use imagery that is commonly connected to your industry, but make it unique.
You need a mission statement. This is what you are all about, and why you are doing what you’re doing. Without a clear, concise statement as to why your organization exists, it can be very easy to lose track of the brand’s identity.
Define Your Strategy
Jumping straight into the grandiose ideas that ignited the fuel which started your brand will surely overwhelm you and burn up the fuel too soon. Set reasonable, attainable and measurable goals that you can reach with baby steps. As you achieve your goals, give yourself a pat on the back; you’re that much closer to the metaphorical finish line.
Map Your Progress
There are many tools to help you measure the goals you have set. There are many free tools to help you measure your digital progress: Google Analytics, Stat Counter, Piwick, Reinvigorate, the list goes on and on.
Use these tools to measure your “Google Juice.” See which keywords are drawing the most traffic, and which ones seem to fizzle. Experiment and try different keywords until you find the key(word) to your success!
When you read the title of this section, you immediately thought “social media,” correct? When people begin to build their brand, they too often spread themselves too thin on the many social media avenues in cyberspace. Pick one and do it well! It does not help to have a Facebook, Pinterest, Twitter, Instagram, YouTube and so on if you cannot develop new content for each one on a regular basis. Having one bang-up awesome Facebook page is better than 5 mediocre social media sites. Click HERE to see how to correctly run your social media of choice.
Ok, ok, you have established a brand identity, defined who you are and where you want to go, you have made strides toward branding success, you have created an audience that cares and interacts with you… So, now what? Maintain, maintain, maintain. Keep interacting with your current fan-base. Keep analyzing your SEO and web traffic. Continue to experiment with different keywords and approaches to drive site traffic.
This sounds exhausting, doesn’t it? It is. We live in a future is the past world, so you have to stay on top of your brand and constantly refine and tweak your strategy. But remember, always stay true to your mission statement.