Web Marketing & Social Media Administrator
Cory Watson Attorneys
September 2014 – Present – Birmingham, Alabama
Manage company Intranet (WordPress platform), update daily. Database management: manage and continually update multiple databases in various software formats. E-mail marketing: Execute email marketing campaigns, analyze and report campaign results. Manage digital billboard system: design boards, post and operate software. Generate and interpret Google analytics reports. Manage social media including Facebook, Twitter and YouTube. Archive media coverage. Coordinate posting of website content/blog in coordination with ad agency and Marketing Director. Maintain digital chart of work/task management reports. Document preparation and management. Plan and produce webinars and other multi-media events. Produce PowerPoint presentations. Assist in analyzing marketing ROI and campaign effectiveness. Assist with event planning and charitable and community relations. Assist with general marketing duties as needed.
Public Relations & Advertising Coordinator
December 2012 – July 2013 – Birmingham, Alabama
Designed, wrote and published company’s first company magazine. Greatly increased social media traffic; increased Facebook Likes 224% within 2 months. Manage public relations. PR consultation. Advertising placement and concept creation. Create, manage and write company wide quarterly newsletter (design, writing and photography). Aided in planning and photographing the 2nd Annual Belle Foods Charity Golf Tournament. Manage social media accounts-Facebook, Twitter, Pinterest and You Tube. Write, develop, and maintain training materials (computer based training & testing, printed literature and video training). Photographer. Marketing idea generation and concept development. Internal and public communications. Serving on Corporate Wellness Committee. Helped convert previous website to WordPress based site.
Public Relations Intern
November 2011 – May 2012 (7 months) – Homewood, Alabama
Increased subscriber renewal notice efficiency by 70%. Gained publicity for the magazine through The Selma Times-Journal. Developed press releases. Coordinated leads for editorial articles. Conducted interviews. Researched, proofread and fact-checked published articles. Generated magazine publicity and maintained customer contact. Developed new business leads through unsolicited outreach. Assist in creative planning with publishing and editing teams, develop and fulfill production goals per involvement in team meetings.
Panera Bread Co
August 2009 – January 2012 (2 years 6 months) – Birmingham, Alabama
Front-line associate in high-volume corporate restaurant franchise. Responsible for new associate training in food preparation, point-of-purchase system, health and safety standards and procedures. Certified in seven specialized departments.
May 2007 – August 2009 (2 years 4 months) – Birmingham, Alabama
Brookwood Hospital valet and Hospital Ambassador. Regulated parking and providedvisitor support regarding directional information as well as the campus and surroundings. Assisted patients with relocating personal belongings, maintained safe and secure parking facilities and devoted energy to maintaining a positive and helpful attitude for patients seeking moral support and encouragement.
Customer Service/Installation Assistant
October 2006 – April 2007 (7 months) – Pelham, Alabama
Initially volunteered intern services based on passion for automobiles and interest in SpeedSouth’s customization process. Became a technician’s assistant gaining hands-on experience in installation and repairs.
Muhlenberg Summer Theatre
May 2006 – August 2006 (4 months) – Allentown, Pennsylvania
Worked alongside Broadway designers and technicians on three theatrical productions. Developed blueprint analysis, carpentry and electrical skills.