One of the most overlooked resources to expand organic reach in social media is a company’s employees. Every time an employee engages with content on social media (Likes, comments, shares, Re-Tweets, etc.), the organic reach expands to friends of the Continue reading The Biggest Untapped Social Media Resource
Defining your individual brand is what sets you apart from your competition. What is it you have that other similar companies do not? Digital Branding Your logo must reflect your brand. Make sure that your typography, color scheme and any Continue reading Defining Your Digital Strategy
It’s a Dialogue, Not a Broadcast I have seen far too many company Facebook and Twitter pages spewing the latest and greatest deals they have to offer, or perhaps how wonderful their company is because of an award they just Continue reading 5 Ways to Truly Connect With Fans via Social Media
Starting up my blog! Working early tomorrow; the sleepy time, she comes. My posts will mostly be about my experience as a young professional in the Public Relations field and what I have learned by managing large social media accounts. Continue reading Hello All!